E-Marketing-In-a-Box Free E-Book
.
E-Marketing In-A-Box is an easy-to-understand, step-by-step guide on how to set up a successful
online business
, boost its online visibility and get qualified traffic to your web site. E-Marketing In-
a-Box includes
do-it-yourself instructions and recommendations on everything from:

  • Choosing the right software to build your website;
  • Selecting high-profit market segments that ensure your success;
  • Driving traffic at the least possible cost;
  • Maximizing online marketing tactics, including: search engine marketing, pay-per-click
    advertising, affiliate marketing, blogging, online public relations, email and viral marketing. More

So you want to start an online business? Well, it can be very exciting – and often, overwhelming...

E-Marketing-In-A-Box was designed to ease your pain, eliminate your doubts, and maximize your
odds of success
when building and operating your online business. It’s a combination of a detailed
checklist
and step-by-step guide along with e-business suggestion tools that will help you avoid the
pitfalls
and speed you to online success.  
If you have a website and are disappointed with its performance or you have no idea how to even begin to
set up a website and drive traffic to it,
E-Marketing-In-A-Box is a no-brainer solution for you.

Web marketers,
Paul Borgese and Matthew Capala, have developed – and are constantly updating –
what has come to be known as the
E-Business Toolbox. These easy-to-use and feature-rich tools are
also all included in the latest version of E-Marketing-In-A-Box Free Ebook.

Whether you are a small business owner or service provider such as a doctor, lawyer, plumber or
accountant – or if you’re selling any kind of product, your small business can
compete with your
multinational corporate rivals
if you know the new strategies and tactics which are necessary to fight
and win in today’s ruthless ROI-driven Internet marketing battlefield.

Read E-Marketing In-A-Box Now!
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emarketing in a box cover
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eMarketing In-a-Box: How to Attract, Retain and Monetize Your Website Customers Copyright 2007 All Rights Reserved
emarketinginabox.com I  All Rights Reserved  I  matthew@emarketinginabox.com
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INTRODUCTION TO E-MARKETING IN-A-BOX

So you want to start an online business? Well, it can be very exciting – and often....
overwhelming.

E-Marketing-In-A-Box was designed to ease your pain, eliminate your doubts, and maximize your odds
of success when building and operating your online business. It’s a combination of a detailed checklist
and
step-by-step guide along with product and service suggestions that will help you avoid the pitfalls
and leverage the tools that will speed you to online success.
More.


FOLLOWING A VIABLE E-BUSINESS MODEL

In our opinion, the main reason for the Internet crash in the year 2000 was that most online businesses didn’t think through their business
model. They didn’t know what business they were actually in. Simply put, they didn’t know how they were going to make money through
their Web sites in the long run. Savvy marketers knew how to attract visitors – also known as “traffic” or “eyeballs” – but they didn’t know
how to monetize those visitors to their Web sites – that is, maximize the money they made per visitor.

They simply equated eyeballs with dollars. And investors measured success in a similar fashion. The more traffic your site attracted, the
more it was worth – or so the theory went for a while. (Interestingly, we see the same thing happening again, but admittedly on a smaller
scale, since savvy investors who survived the first Internet wave aren’t going to be burned a second time.)
More.

In this chapter, we recommend different
e-business tools and e-marketing software solutions to set up the following e-business models to
monetize your website:
brochure model, subscription model, advertising model, e-commerce model, and affiliate model.


CHECKING OUT YOUR COMPETITION

Before you get started on your own site, you should check out your competition, if only to find out what you’re up against. Too many people
approach us with what they think is a brilliant idea that they think no one else has thought of. We don’t mean to be discouraging, but more
likely than not, there is someone out there who has already thought of your idea – or something close to it. It’s relatively easy to start an
online business so the competition is fierce.
More.

In this chapter, we recommend different
e-business tools and e-marketing software solutions to monitor your competitors' online activity
and
gain the competitive edge in the cluttered Internet marketplace.


AUTOMATING YOUR WEBSITE

The question we get the most is: How do I begin creating my Website? Many people who don’t have a site are starting to realize that
because of the low-cost of creating and maintaining a site, they should have one.

And, in many cases, people that already have a site, realize that they need to redesign it to make it more effective. Or, they want to re-do
their site so that they have more control over their content instead of having to pay for someone else to make every little change.

In this chapter, we recommend different
e-business tools and e-marketing software solutions to automate your online business, including
website design, domain hosting, developing site content, shopping cart solutions, email autoresponders, digital
salespeople
, and landing page optimization.


REACHING OUT TO YOUR PROSPECTS

Okay, so you’ve figured out your business model(s), explored the competition, determined your marketing strategy, automated your site,
and now, you’re ready to make money. Again, it’s all about driving traffic to your site.  

How do you attract quality traffic quickly, cheaply, and easily? Well, hang on, and we’ll review the top tactics you need to employ in order to
get visitors that will convert to cash.

In this chapter, we recommend different
e-business tools and e-marketing software solutions to automate your online business, including
online public relations, email newsletter, pay-per-click advertising, and offline promotion solutions to drive incremental traffic to
your website.


RECOMMENDED ONLINE MARKETING SOLUTIONS

Web marketers, Paul Borgese and Matthew Capala, have developed – and are constantly updating – what has come to be known as the
Consumer
Reports of Online Marketing Tools. These easy-to-use and feature-rich tools will enable your e-business to compete with your
multinational corporate rivals
and to fight and win in today’s ruthless ROI-driven Internet marketing battlefield. More.


GLOSSARY OF E-BUSINESS AND E-MARKETING TERMINOLOGY

In this chapter we explain the key terms used in the E-Marketing In-a-Box book, including detailed explanation of terms such as cost-per-
click, click-through-rate, conversion rate, pay-per-click, meta tags, HTML, SEO, search engine algorithms, among others.
More.


BONUS CHAPTER: CHOOSING A CORPORATE STRUCTURE FOR YOUR E-BUSINESS

Too many small businesses – and especially, online businesses - begin operations without first thinking through their corporate structure.
We’ve seen it all too many times. You have wild success in business, only to be sued by someone that blindsides you because you didn’t
take the time to fill out the simple paperwork and spend the little bit of money necessary to ensure that you limit your liability.

This is especially important if you want to do business online where many competitors can be unscrupulous and new laws such as CAN-
SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003), which was designed to limit email spamming) are
popping up continuously in order to regulate the Wild West of the Web. So we’ll spend a little bit of time on this subject since it’s so
important.
More.
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Search Engine Marketing: Decoded is an easy-to-understand, step-by-step
guide on how to use the pay-per-click text ads in Google, and other search
engines, to accelerate the growth of your business.

Whether you are a small business owner, Internet entrepreneur or starting an
online business,
you will turn your website into a revenue driving machine
if you follow and apply the principles that search engine marketing veteran,
Matthew Capala, shares in his book.

This book reveals
how anybody can build a profitable online business,
generate more website traffic and convert it to customers, leads and
online & offline acquisitions quickly and efficiently by identifying and
implementing the most effective search marketing tactics.

You can download the first two chapters free at www.SEMDecoded.com.
Includes Proven, Field-Tested Strategies, Tactics and Techniques That
Will Help You Sell More and Sell Faster. In response to these wide-spread
concerns by salespeople across industries, The Sales Careers Training Institute
commissioned a study of over 14,000 sales calls and appointments to determine:

1)  the
major mistakes that salespeople are making during the crucial
prospecting stage
of the sales process – according to more than 3,000 buyers;

2)  the
7 Deadly Sins of Selling that the vast majority of salespeople make time
and time again throughout the sales process;

3)  the tactics and techniques that are proven to
trigger buyers to buy quicker
78% of the time
.

4)  the
step-by-step, over-arching strategy that has been proven to work in a
wide variety of sales situations; and,

5)  the
168 “sales secrets” your competition doesn't want you to know.

Get your copy at www.FEARSelling.com.
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