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WEB ADVERTISING: KEEPING IT SIMPLE
Choosing your Landing Pages Effectively
by Matthew Capala
Published Online at EmarketingInaBox.com, EZineArticles.com and GoArticles.com (Jan. 2008)
The key to choose your landing pages effectively is to understand the ‘consumer buying cycle’ on the Web,
and then make intelligent decisions about how to interact with your Web site visitors – that is, decide which
pages on your Web site you choose to send your prospects to after their click on your online ads in order to
convert them into buyers or make them perform a specific action. Note that it doesn’t have to be your home
page…actually often it shouldn’t be your home page. Read More
How to Break through the Clutter and Attract Traffic on the Web with Simple Plain-Text Ads
by Matthew Capala
Published Online at EmarketingInaBox.com (2007)
Published in The Graduate Voice (Jan. 2008)
The number one stumbling block to online success is that businesses do not know how to allocate their
online marketing budgets—i.e., choose the most efficient and effective e-marketing tactics. Online start-ups
usually have great ideas, build fancy websites and even hire consultants; yet, time and again they fail to
make money online and either fail, or operate on the edge of profitability. One of the reasons is that they do
not know how to attract substantial traffic to their sites... Read More
Basics of E-Business: Building a Successful 'Brochure' Website
by Matthew Capala
Published Online at EmarketingInaBox.com (2008)
The Brochure Website is the simplest model, but it is also often the most effective one for small businesses.
We are in a service economy, and so for many, the Brochure Model might be the way to go. As the World
Wide Web has become a major source of information, many small and mid-sized businesses just simply
cannot afford losing all those customers who are looking online for the service they provide. Read More
Coming Soon - 10 Easy Step to Effective Keyword Research
Choosing your Landing Pages Effectively
by Matthew Capala
Published Online at EmarketingInaBox.com, EZineArticles.com and GoArticles.com (Jan. 2008)
The key to choose your landing pages effectively is to understand the ‘consumer buying cycle’ on the Web,
and then make intelligent decisions about how to interact with your Web site visitors – that is, decide which
pages on your Web site you choose to send your prospects to after their click on your online ads in order to
convert them into buyers or make them perform a specific action. Note that it doesn’t have to be your home
page…actually often it shouldn’t be your home page. Read More
How to Break through the Clutter and Attract Traffic on the Web with Simple Plain-Text Ads
by Matthew Capala
Published Online at EmarketingInaBox.com (2007)
Published in The Graduate Voice (Jan. 2008)
The number one stumbling block to online success is that businesses do not know how to allocate their
online marketing budgets—i.e., choose the most efficient and effective e-marketing tactics. Online start-ups
usually have great ideas, build fancy websites and even hire consultants; yet, time and again they fail to
make money online and either fail, or operate on the edge of profitability. One of the reasons is that they do
not know how to attract substantial traffic to their sites... Read More
Basics of E-Business: Building a Successful 'Brochure' Website
by Matthew Capala
Published Online at EmarketingInaBox.com (2008)
The Brochure Website is the simplest model, but it is also often the most effective one for small businesses.
We are in a service economy, and so for many, the Brochure Model might be the way to go. As the World
Wide Web has become a major source of information, many small and mid-sized businesses just simply
cannot afford losing all those customers who are looking online for the service they provide. Read More
Coming Soon - 10 Easy Step to Effective Keyword Research
Presentations
Search Engine Marketing in Practice (by Matthew Capala)
Download PowerPoint
Published on EMarketingInaBox.com and SMIdirect.net (2007)
Delivered by Matthew invited as a guest speaker to Baruch College, Zicklin School of Business in October
2007 (E-Business Principles course)
Search Engine Marketing in Practice (by Matthew Capala)
Download PowerPoint
Published on EMarketingInaBox.com and SMIdirect.net (2007)
Delivered by Matthew invited as a guest speaker to Baruch College, Zicklin School of Business in October
2007 (E-Business Principles course)
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