| eMarketing In-a-Box: How to Attract, Retain and Monetize Your Website Customers Copyright 2007 All Rights Reserved emarketinginabox.com All Rights Reserved paul@emarketinginabox.com I matthew@emarketinginabox.com |
Paul Borgese
Paul Borgese currently manages the Emerging Markets Group of The Associated Press Digital
Division, which includes online video, Spanish language, social media, interactive TV and online
advertising initiatives. He also serves as President of EyeCatcher Interactive, a digital strategy and
marketing firm - www.EyeCatcherInteractive.com. Paul has worked in and lectured on online
marketing and e-commerce operations for more than 11 years.
Paul also is an international speaker and author of two business books, M&A From Planning to
Integration (McGraw-Hill, New York, 2002; Beijing 2006), which has been featured on CNN, CNBC
and other global business programs; and FEAR Selling: How To Sell More and Sell Faster By
Tapping Into Your Prospects’ Deep-Seated Emotional Needs (Full Court Press, 2005). He currently
is working on his next book, Serialpreneurship: The Secrets of Repeatable Business Success.
Paul is also a co-author of "eMarketing In-a-Box: How to Attract, Retain and Monetize Your Website
Customers" E-Book and the Founder / Managing Partner of eMarketingInaBox.com.
Paul has worked on marketing and business development initiatives with a wide range of
organizations, including: the Federal Reserve System, J.P. Morgan Chase, Microsoft, Merrill Lynch,
McKinsey & Company, IBM, Microsoft, The Wall Street Journal Online, the Paris Chamber of
Commerce, Kanoodle, and MIVA (these last two online marketing companies are competitors of
Google).
Paul has taught marketing and international business at New York University, Pace University, and
Baruch College, City University of New York.
Paul has five degrees, including: an MBA in marketing and finance from New York University’s Stern
School of Business; a Masters in Literature from Trinity College, Cambridge University where the
British government awarded him the Marshall Scholarship; a Masters in Public Administration at The
Fels Center of Government, University of Pennsylvania, where he was a Fels Scholar; a BA in
English from Penn; and a BS in finance from The Wharton School of Business. While living in
Europe, Paul was awarded a Cambridge Scholarship to study Spanish language and culture at the
University of Salamanca, one of the oldest universities in the world.
He also is an author and singer/songwriter, having produced three children’s books, including When
Fish Go Peopling, and a Parents’ Choice Award-Winning CD, Even the Monkeys Fall Out of the
Trees, which you can check out at www.PaulBorgese.com.
To contact Paul, please email him at paul@EmarketingInaBox.com.
Paul Borgese currently manages the Emerging Markets Group of The Associated Press Digital
Division, which includes online video, Spanish language, social media, interactive TV and online
advertising initiatives. He also serves as President of EyeCatcher Interactive, a digital strategy and
marketing firm - www.EyeCatcherInteractive.com. Paul has worked in and lectured on online
marketing and e-commerce operations for more than 11 years.
Paul also is an international speaker and author of two business books, M&A From Planning to
Integration (McGraw-Hill, New York, 2002; Beijing 2006), which has been featured on CNN, CNBC
and other global business programs; and FEAR Selling: How To Sell More and Sell Faster By
Tapping Into Your Prospects’ Deep-Seated Emotional Needs (Full Court Press, 2005). He currently
is working on his next book, Serialpreneurship: The Secrets of Repeatable Business Success.
Paul is also a co-author of "eMarketing In-a-Box: How to Attract, Retain and Monetize Your Website
Customers" E-Book and the Founder / Managing Partner of eMarketingInaBox.com.
Paul has worked on marketing and business development initiatives with a wide range of
organizations, including: the Federal Reserve System, J.P. Morgan Chase, Microsoft, Merrill Lynch,
McKinsey & Company, IBM, Microsoft, The Wall Street Journal Online, the Paris Chamber of
Commerce, Kanoodle, and MIVA (these last two online marketing companies are competitors of
Google).
Paul has taught marketing and international business at New York University, Pace University, and
Baruch College, City University of New York.
Paul has five degrees, including: an MBA in marketing and finance from New York University’s Stern
School of Business; a Masters in Literature from Trinity College, Cambridge University where the
British government awarded him the Marshall Scholarship; a Masters in Public Administration at The
Fels Center of Government, University of Pennsylvania, where he was a Fels Scholar; a BA in
English from Penn; and a BS in finance from The Wharton School of Business. While living in
Europe, Paul was awarded a Cambridge Scholarship to study Spanish language and culture at the
University of Salamanca, one of the oldest universities in the world.
He also is an author and singer/songwriter, having produced three children’s books, including When
Fish Go Peopling, and a Parents’ Choice Award-Winning CD, Even the Monkeys Fall Out of the
Trees, which you can check out at www.PaulBorgese.com.
To contact Paul, please email him at paul@EmarketingInaBox.com.
| E-Marketing In-a-Box Table of Contents Try Our Recommended Online Solutions to Built Your E-Business Home Page |
Matthew Capala
Matthew Capala is an accomplished interactive marketing and digital media professional with an
expert understanding of Internet advertising, search media, social media, email marketing and
digital product management.
In his professional career, Matthew worked on digital media, marketing and strategy initiatives for
a wide range of organizations, from Fortune 500, media companies to interactive agencies,
including: Mattel, the Associated Press, Acronym Media, and the Center for Communication. He is
also a co-founder and the managing partner at EMarketingInaBox.com and a consulting partner at
EyeCatcher Interactive.
Matthew obtained his MBA in Marketing from Baruch College, Zicklin School of Business (City
University of New York, Class of 2008). In addition, he holds an MA in Mass Media and American
Studies and a BA in International Relations, both granted by the prestigious University of Lodz in
Poland. While at Baruch College, he was awarded by Direct Marketing Association (2007 ECHO
Competition).
Matthew is the co-author of EMarketing In-a-Box: How to Attract, Retain and Monetize Your
Website Customers e-Book. Recently, his articles on e-business and interactive marketing
appeared in The Graduate Voice. He was featured as a guest speaker at Baruch Professional
Studies and Continuing Education.
You may contact Matthew at Matthew@EmarketingInaBox.com.com.To receive Matthew's free
E-Book, EMarketing In-a-Box, visit www.eMarketingInaBox.com.
For more information about Matthew visit www.MatthewCapala.com.
Matthew Capala is an accomplished interactive marketing and digital media professional with an
expert understanding of Internet advertising, search media, social media, email marketing and
digital product management.
In his professional career, Matthew worked on digital media, marketing and strategy initiatives for
a wide range of organizations, from Fortune 500, media companies to interactive agencies,
including: Mattel, the Associated Press, Acronym Media, and the Center for Communication. He is
also a co-founder and the managing partner at EMarketingInaBox.com and a consulting partner at
EyeCatcher Interactive.
Matthew obtained his MBA in Marketing from Baruch College, Zicklin School of Business (City
University of New York, Class of 2008). In addition, he holds an MA in Mass Media and American
Studies and a BA in International Relations, both granted by the prestigious University of Lodz in
Poland. While at Baruch College, he was awarded by Direct Marketing Association (2007 ECHO
Competition).
Matthew is the co-author of EMarketing In-a-Box: How to Attract, Retain and Monetize Your
Website Customers e-Book. Recently, his articles on e-business and interactive marketing
appeared in The Graduate Voice. He was featured as a guest speaker at Baruch Professional
Studies and Continuing Education.
You may contact Matthew at Matthew@EmarketingInaBox.com.com.To receive Matthew's free
E-Book, EMarketing In-a-Box, visit www.eMarketingInaBox.com.
For more information about Matthew visit www.MatthewCapala.com.
Paul Borgese
Matthew Capala
EMarketingInaBox.com is a Free Web resource for
E-Businesses and Online Entrepreneurs
Our Goal: to help you build a successful online
business
Our Mantra: Attract, Retain and Monetize Online Traffic
Whether you have a site and are disappointed with its
performance or you have no idea how to even begin to
set up a site and drive traffic to it,
E-Marketing-In-A-Box is a no-brainer solution for you.
E-Businesses and Online Entrepreneurs
Our Goal: to help you build a successful online
business
Our Mantra: Attract, Retain and Monetize Online Traffic
Whether you have a site and are disappointed with its
performance or you have no idea how to even begin to
set up a site and drive traffic to it,
E-Marketing-In-A-Box is a no-brainer solution for you.
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