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Matthew Capala
MATTHEW CAPALA is an award-winning digital marketer, Internet entrepreneur,
speaker, consultant, blogger and author on the topics of search engine
marketing, Internet entrepreneurship, and multichannel marketing.
Matthew specializes in online business model redesign to help his clients achieve
better return on their investment (ROI) and more website traffic through
integrated digital marketing strategies. Throughout his career, Matthew managed
search engine marketing (SEM), search engine optimization (SEO), social and
mobile marketing programs for global brands, including Dell, Prudential, LG
Electronics, Boehringer Ingelheim, Four Seasons, Allergan, Sotheby’s, Hilfiger, and K12. He also
managed top-level relationships and multimillion dollar digital media buys with global digital media platforms,
including Google, Yahoo!, Facebook, YouTube, Twitter and Bing, among others.
He has held various marketing and digital media roles with a wide range of global organizations, including
WPP, Mindshare, Mediacom, Mattel, the Associated Press (AP Digital), Zeta Interactive, Acronym
Media, EyeCatcher Digital, and Mixed Digital.
Matthew has three advanced degrees, including an MBA in Marketing from Baruch College, Zicklin School
of Business (New York), a Masters of Arts in Mass Media and American Studies, and a Bachelors of
Arts in International Relations granted by University of Lodz, Poland.
Matthew is an author of forthcoming “Search Engine Marketing Decoded: Revealing the Secrets of
Effective Pay-Per-Click Strategies” (Zeit Media, 2012). The first two chapters of the book are available at
SEMDecoded.com. He is also the founder of SearchDecoder.com blog.
Follow Matt on Twitter @SearchDecoder
Find me on Facebook.
To learn more about Matthew, visit www.MatthewCapala.com.
Paul Borgese
Paul Borgese is an international speaker, consultant and best-selling author on
topics including leadership, sales, digital marketing and global business strategy.
He has consulted on digital marketing for more than 15 years and founded
EyeCatcher Digital, a strategy and marketing firm.
Paul has taught various courses on entrepreneurship, digital marketing and
global business at The Wharton School and Baruch College, City University
of New York. He currently teaches social media and digital marketing at New
York University.
Paul is frequently invited to speak at online industry events, including conferences sponsored by
MediaBistro and Digital Hollywood. His books have been featured on CNN, CNBC, Canadian
Broadcasting Corporation and a wide range of other global media outlets.
Paul has five degrees, including: an MBA in marketing and finance from New York University’s Stern
School of Business; a Master’s in Literature from Trinity College, Cambridge University where the
British government awarded him the prestigious Marshall Scholarship; a Master’s in Public Administration
at The Fels Center of Government, University of Pennsylvania, where he was a Fels Scholar; a BA in
English from the University of Pennsylvania; and a BS in finance from The Wharton School of
Business. While living in Europe, Paul was awarded a Cambridge Scholarship to study Spanish language
and culture at the University of Salamanca, one of the oldest universities in the world.
He is the author of the best-seller, M&A From Planning To Integration (McGraw-Hill, 2003), and FEAR
Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated
Emotional Needs (Full Court Press). Get your copy at FEARSelling.com.
To learn more about Paul, visit www.PaulsBio.com
MATTHEW CAPALA is an award-winning digital marketer, Internet entrepreneur,
speaker, consultant, blogger and author on the topics of search engine
marketing, Internet entrepreneurship, and multichannel marketing.
Matthew specializes in online business model redesign to help his clients achieve
better return on their investment (ROI) and more website traffic through
integrated digital marketing strategies. Throughout his career, Matthew managed
search engine marketing (SEM), search engine optimization (SEO), social and
mobile marketing programs for global brands, including Dell, Prudential, LG
Electronics, Boehringer Ingelheim, Four Seasons, Allergan, Sotheby’s, Hilfiger, and K12. He also
managed top-level relationships and multimillion dollar digital media buys with global digital media platforms,
including Google, Yahoo!, Facebook, YouTube, Twitter and Bing, among others.
He has held various marketing and digital media roles with a wide range of global organizations, including
WPP, Mindshare, Mediacom, Mattel, the Associated Press (AP Digital), Zeta Interactive, Acronym
Media, EyeCatcher Digital, and Mixed Digital.
Matthew has three advanced degrees, including an MBA in Marketing from Baruch College, Zicklin School
of Business (New York), a Masters of Arts in Mass Media and American Studies, and a Bachelors of
Arts in International Relations granted by University of Lodz, Poland.
Matthew is an author of forthcoming “Search Engine Marketing Decoded: Revealing the Secrets of
Effective Pay-Per-Click Strategies” (Zeit Media, 2012). The first two chapters of the book are available at
SEMDecoded.com. He is also the founder of SearchDecoder.com blog.
Follow Matt on Twitter @SearchDecoder
Find me on Facebook.
To learn more about Matthew, visit www.MatthewCapala.com.
Paul Borgese
Paul Borgese is an international speaker, consultant and best-selling author on
topics including leadership, sales, digital marketing and global business strategy.
He has consulted on digital marketing for more than 15 years and founded
EyeCatcher Digital, a strategy and marketing firm.
Paul has taught various courses on entrepreneurship, digital marketing and
global business at The Wharton School and Baruch College, City University
of New York. He currently teaches social media and digital marketing at New
York University.
Paul is frequently invited to speak at online industry events, including conferences sponsored by
MediaBistro and Digital Hollywood. His books have been featured on CNN, CNBC, Canadian
Broadcasting Corporation and a wide range of other global media outlets.
Paul has five degrees, including: an MBA in marketing and finance from New York University’s Stern
School of Business; a Master’s in Literature from Trinity College, Cambridge University where the
British government awarded him the prestigious Marshall Scholarship; a Master’s in Public Administration
at The Fels Center of Government, University of Pennsylvania, where he was a Fels Scholar; a BA in
English from the University of Pennsylvania; and a BS in finance from The Wharton School of
Business. While living in Europe, Paul was awarded a Cambridge Scholarship to study Spanish language
and culture at the University of Salamanca, one of the oldest universities in the world.
He is the author of the best-seller, M&A From Planning To Integration (McGraw-Hill, 2003), and FEAR
Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated
Emotional Needs (Full Court Press). Get your copy at FEARSelling.com.
To learn more about Paul, visit www.PaulsBio.com
.
The Book: E-Marketing In-A-Box
Learn How to Attract, Retain and Monetize Your Website Customers
About the Authors
Learn How to Attract, Retain and Monetize Your Website Customers
About the Authors
.
| eMarketing In-a-Box: How to Attract, Retain and Monetize Your Website Customers Copyright 2007 All Rights Reserved emarketinginabox.com I All Rights Reserved I matthew@emarketinginabox.com |
| HOME I SITEMAP I TERMS OF USE |
.
Search Engine Marketing: Decoded is an easy-to-understand, step-by-step
guide on how to use the pay-per-click text ads in Google, and other search
engines, to accelerate the growth of your business.
Whether you are a small business owner, Internet entrepreneur or starting an
online business, you will turn your website into a revenue driving machine
if you follow and apply the principles that search engine marketing veteran,
Matthew Capala, shares in his book.
This book reveals how anybody can build a profitable online business,
generate more website traffic and convert it to customers, leads and
online & offline acquisitions quickly and efficiently by identifying and
implementing the most effective search marketing tactics.
You can download the first two chapters free at www.SEMDecoded.com.
guide on how to use the pay-per-click text ads in Google, and other search
engines, to accelerate the growth of your business.
Whether you are a small business owner, Internet entrepreneur or starting an
online business, you will turn your website into a revenue driving machine
if you follow and apply the principles that search engine marketing veteran,
Matthew Capala, shares in his book.
This book reveals how anybody can build a profitable online business,
generate more website traffic and convert it to customers, leads and
online & offline acquisitions quickly and efficiently by identifying and
implementing the most effective search marketing tactics.
You can download the first two chapters free at www.SEMDecoded.com.
Includes Proven, Field-Tested Strategies, Tactics and Techniques That
Will Help You Sell More and Sell Faster. In response to these wide-spread
concerns by salespeople across industries, The Sales Careers Training Institute
commissioned a study of over 14,000 sales calls and appointments to determine:
1) the major mistakes that salespeople are making during the crucial
prospecting stage of the sales process – according to more than 3,000 buyers;
2) the 7 Deadly Sins of Selling that the vast majority of salespeople make time
and time again throughout the sales process;
3) the tactics and techniques that are proven to trigger buyers to buy quicker
78% of the time.
4) the step-by-step, over-arching strategy that has been proven to work in a
wide variety of sales situations; and,
5) the 168 “sales secrets” your competition doesn't want you to know.
Get your copy at www.FEARSelling.com.
Will Help You Sell More and Sell Faster. In response to these wide-spread
concerns by salespeople across industries, The Sales Careers Training Institute
commissioned a study of over 14,000 sales calls and appointments to determine:
1) the major mistakes that salespeople are making during the crucial
prospecting stage of the sales process – according to more than 3,000 buyers;
2) the 7 Deadly Sins of Selling that the vast majority of salespeople make time
and time again throughout the sales process;
3) the tactics and techniques that are proven to trigger buyers to buy quicker
78% of the time.
4) the step-by-step, over-arching strategy that has been proven to work in a
wide variety of sales situations; and,
5) the 168 “sales secrets” your competition doesn't want you to know.
Get your copy at www.FEARSelling.com.
