Chapter 1
Introduction to
E-Marketing In-A-Box
So you want to start an online business? Well, it can be very exciting – and often, overwhelming.
E-Marketing-In-A-Box was designed to ease your pain, eliminate your doubts, and maximize your
odds of success when building and operating your online business. It’s a combination of a
detailed checklist and step-by-step guide along with product and service suggestions that will
help you avoid the pitfalls and leverage the tools that will speed you to online success.
Following is a brief overview of the most common business preparation, planning and execution
steps that you’ll learn as you go through E-Marketing-In-A-Box.
- Determining your e-business model;
- Conducting a competitive analysis to discover market opportunities on the Web and
competitive landscape;
- Focusing on a profitable niche and identifying targeted Web market segments;
- Crafting an Internet marketing strategy;
- Getting training you need to become self-sufficient in online marketing operations;
- Getting effective domain for your business;
- Choosing Web site publishing tools;
- Designing effective site navigation and structure;
- Selecting the best look-and-feel for your site;
- Writing effective online copy;
- Automating your site with autoresponders, email newsletters, and an effective
shopping cart;
- Deciding the marketing tactics you should use to drive low-cost, targeted traffic to your
site, such as search engine optimization, pay-per-click advertising, email campaigns,
lead generation tactics, and online public relations.
- Developing traditional marketing materials to promote your site offline;
- Optimizing your landing pages to maximize conversion so that all the time, money and
effort you spend in sending traffic to your site is not wasted;
- Maximizing your effectiveness with free online marketing tools; and,
- Keeping ahead of your competitors by keeping up with online marketing trends through
the books and other publications that we suggest.
The number one stumbling block to online success that we find as we speak around the world is
that people don’t know how to get started. And if they have started, they don’t know what to do
next. Well, it’s our job in the rest of this book to eliminate that excuse. We are going to make it
as easy as possible to get up and running – and making as much money as possible in the
shortest amount of time with the least amount of effort.
So let’s get started…
Go to the next chapter.
Chapter 2 - Choosing Corporate Structure that is Right for You
| eMarketing In-a-Box: How to Attract, Retain and Monetize Your Website Customers Copyright 2007 All Rights Reserved emarketinginabox.com All Rights Reserved paul@emarketinginabox.com I matthew@emarketinginabox.com |
| Our Expertise Your Success Online Marketing Made Easy In-A-Box |
| Advertising |
|
|||||||||||||||||||||||||
| Recommended E-Business Tools |
| Advertising |
