E-Marketing-In-a-Box Free E-Book
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Chapter 1                            


Introduction to E-Marketing In-A-Box


So you want to start an online business? Well, it can be very
exciting – and often, overwhelming.

E-Marketing-In-A-Box was designed to ease your pain, eliminate
your doubts, and maximize your odds of success when building and
operating your online business. It’s a combination of a detailed checklist and step-by-step guide along with
product and service suggestions that will help you avoid the pitfalls and leverage the tools that will speed you
to online success.  

Following is a brief overview of the most common business preparation, planning and execution steps that
you’ll learn as you go through E-Marketing-In-A-Box.


  • Determining your e-business model;

  • Conducting a competitive analysis to discover market opportunities on the Web and competitive
    landscape;

  • Focusing on a profitable niche and identifying targeted Web market segments;

  • Crafting an Internet marketing strategy;

  • Getting training you need to become self-sufficient in online marketing operations;

  • Getting effective domain for your business;

  • Choosing Web site publishing tools;

  • Designing effective site navigation and structure;

  • Selecting the best look-and-feel for your site;

  • Writing effective online copy;

  • Automating your site with autoresponders, email newsletters, and an effective shopping cart;

  • Deciding the marketing tactics you should use to drive low-cost, targeted traffic to your site, such
    as  search  engine optimization, pay-per-click advertising, email campaigns, lead generation tactics,
    and online public relations.  

  • Developing traditional marketing materials to promote your site offline;

  • Optimizing your landing pages to maximize conversion so that all the time, money and effort you
    spend in sending traffic to your site is not wasted;

  • Maximizing your effectiveness with free online marketing tools; and,

  • Keeping ahead of your competitors by keeping up with online marketing trends through the books
    we suggest.


The number one stumbling block to online success that we find as we speak at conferences is that people
don’t know how to get started. And if they have started, they don’t know what to do next. Well, it’s our job in
the rest of this book to eliminate that excuse. We are going to make it as easy as possible to get up and
running – and making as much money as possible in the shortest amount of time with the least amount of
effort.

So let’s get started…

Go to the next chapter.
eMarketing In-a-Box: How to Attract, Retain and Monetize Your Website Customers Copyright 2007 All Rights Reserved
emarketinginabox.com I  All Rights Reserved  I  matthew@emarketinginabox.com
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emarketing in a box cover
The Book:  E-Marketing In-A-Box
Learn How to Attract, Retain and Monetize Your Website Customers