Other Recommended Readings and Resources
New! - Check out the presentation on Search Engine Marketing Matthew delivered at Baruch
College, Zicklin School of Business in October 2007 as a guest speaker - Click Here to
download it!
Presentations
Search Engine Marketing in Practice (by Matthew Capala)
Download PowerPoint
Published also at SMIdirect.net
2006 Search Marketing Trends & Strategies (by Matthew Capala)
Download PowerPoint
White Papers
Behavioral & Contextual Advertising Outlook
Paul Borgese & Matthew Capala
Published Online at www.EmarketingInaBox.com (2007)
Read it Online
Download PDF
Video Advertising Outlook
Paul Borgese & Matthew Capala
Published Online at www.EmarketingInaBox.com in (2007)
Read it Online
Download PDF
Mobile Advertising Outlook
Paul Borgese & Matthew Capala
Published Online at www.EmarketingInaBox.com (2007)
Read it Online
Download PDF
Pay-Per-Call Advertising
Matthew Capala
Published on www.EmarketingInaBox.com (2007)
Read it Online
Download PDF
Books and Other Publications We Suggest
New! - Check out the presentation on Search Engine Marketing Matthew delivered at Baruch
College, Zicklin School of Business in October 2007 as a guest speaker - Click Here to
download it!
Presentations
Search Engine Marketing in Practice (by Matthew Capala)
Download PowerPoint
Published also at SMIdirect.net
2006 Search Marketing Trends & Strategies (by Matthew Capala)
Download PowerPoint
White Papers
Behavioral & Contextual Advertising Outlook
Paul Borgese & Matthew Capala
Published Online at www.EmarketingInaBox.com (2007)
Read it Online
Download PDF
Video Advertising Outlook
Paul Borgese & Matthew Capala
Published Online at www.EmarketingInaBox.com in (2007)
Read it Online
Download PDF
Mobile Advertising Outlook
Paul Borgese & Matthew Capala
Published Online at www.EmarketingInaBox.com (2007)
Read it Online
Download PDF
Pay-Per-Call Advertising
Matthew Capala
Published on www.EmarketingInaBox.com (2007)
Read it Online
Download PDF
Books and Other Publications We Suggest
Student Resources
| eMarketing In-a-Box: How to Attract, Retain and Monetize Your Website Customers Copyright 2007 All Rights Reserved emarketinginabox.com All Rights Reserved paul@emarketinginabox.com I matthew@emarketinginabox.com |
Check Out these FREE Online Tools that Will Help you Manage
School Projects
LogMeIn.com
Just say you are starting a business on the side, and you want to keep all of the files for your
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Like LogMeIn.com, FolderShare.com (which is a free Microsoft product) is a file-sharing solution.
In this case, you can enable others to access your files. So if you have a business partner and
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FreeConferenceCall.com
If you have more than one partner and need to have conference calls or if you need to have calls
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ShortKeys.com
ShortKeys will save you huge amounts of time. If you have to type certain things over and over
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School Projects
LogMeIn.com
Just say you are starting a business on the side, and you want to keep all of the files for your
business on your computer at home instead of risking having someone find them on your
computer at work. We certainly don’t recommend working on your side-business during work
hours, but in case you have to access your files at home, we recommend using LogMeIn.com,
which enables you to go onto your desktop at home and open files. LogMeIn is a great tool that
will give you access to your files from any computer as long as you maintain an Internet
connection on your home computer.
FolderShare.com
Like LogMeIn.com, FolderShare.com (which is a free Microsoft product) is a file-sharing solution.
In this case, you can enable others to access your files. So if you have a business partner and
want to keep your digital documents in one place that you can both access, use FolderShare.
com. You’ll see that it’s much more efficient than having to email documents back and forth all
the time.
FreeConferenceCall.com
If you have more than one partner and need to have conference calls or if you need to have calls
with prospects, check out FreeConferenceCall.com for unlimited free conference calls. Pretty
cool.
ShortKeys.com
ShortKeys will save you huge amounts of time. If you have to type certain things over and over
again, you can always cut and paste those paragraphs from a Word document, but check out
ShortKeys.com, which allows you to insert whole paragraphs into whatever document or Web
page you are typing, simply by pressing a few keys that you program in advance. Check it out.
Answers.com
Unlike Google or other search engines which will give you hundreds of thousands of pages worth
of results, Answers.com provides you with, well, answers. If you want to know about George
Washington, type that into Answers.com and you’ll get the facts quickly and easily since
Answers.com has licensing arrangements with credible sources such as dictionaries,
encyclopedias, and other information sources in a wide variety of areas.
| Our Expertise Your Success Online Marketing Made Easy In-A-Box |
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Trademark of Google
Google Online Marketing Challenge for Students
Description from Google:
The challenge is a global online marketing competition developed by professors from across the
globe in collaboration with Google. It starts in February 2008 and is open to any higher education
institution from anywhere in the world.
Student groups will receive US$200 of free online advertising and then work with local businesses
to devise effective online marketing campaigns. They will outline a strategy, run their campaign,
assess their results and provide the business with recommendations to further develop their online
marketing.
It’s a great chance for students to gain practical, real world online marketing experience whilst
getting all the excitement of competing with other students from all over the world.
Google is looking for professors and institutions to register for the challenge now so talk to your
fellow students, faculty and school officials about having your class participate. More information
about registration available at the Google Online Marketing Challenge official website.
Google Online Marketing Challenge for Students
Description from Google:
The challenge is a global online marketing competition developed by professors from across the
globe in collaboration with Google. It starts in February 2008 and is open to any higher education
institution from anywhere in the world.
Student groups will receive US$200 of free online advertising and then work with local businesses
to devise effective online marketing campaigns. They will outline a strategy, run their campaign,
assess their results and provide the business with recommendations to further develop their online
marketing.
It’s a great chance for students to gain practical, real world online marketing experience whilst
getting all the excitement of competing with other students from all over the world.
Google is looking for professors and institutions to register for the challenge now so talk to your
fellow students, faculty and school officials about having your class participate. More information
about registration available at the Google Online Marketing Challenge official website.
