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| eMarketing In-a-Box: How to Attract, Retain and Monetize Your Website Customers Copyright 2007 All Rights Reserved emarketinginabox.com I All Rights Reserved I matthew@emarketinginabox.com |
INTRODUCTION TO E-MARKETING IN-A-BOX
So you want to start an online business? Well, it can be very exciting – and often....
overwhelming.
E-Marketing-In-A-Box was designed to ease your pain, eliminate your doubts, and maximize your odds
of success when building and operating your online business. It’s a combination of a detailed checklist
and step-by-step guide along with product and service suggestions that will help you avoid the pitfalls
and leverage the tools that will speed you to online success. More.
FOLLOWING A VIABLE E-BUSINESS MODEL
In our opinion, the main reason for the Internet crash in the year 2000 was that most online businesses didn’t think through their business model.
They didn’t know what business they were actually in. Simply put, they didn’t know how they were going to make money through their Web sites in
the long run. Savvy marketers knew how to attract visitors – also known as “traffic” or “eyeballs” – but they didn’t know how to monetize those
visitors to their Web sites – that is, maximize the money they made per visitor.
They simply equated eyeballs with dollars. And investors measured success in a similar fashion. The more traffic your site attracted, the more it
was worth – or so the theory went for a while. (Interestingly, we see the same thing happening again, but admittedly on a smaller scale, since
savvy investors who survived the first Internet wave aren’t going to be burned a second time.) More.
In this chapter, we recommend different e-business tools and e-marketing software solutions to set up the following e-business models to
monetize your website: brochure model, subscription model, advertising model, e-commerce model, and affiliate model.
CHECKING OUT YOUR COMPETITION
Before you get started on your own site, you should check out your competition, if only to find out what you’re up against. Too many people
approach us with what they think is a brilliant idea that they think no one else has thought of. We don’t mean to be discouraging, but more likely
than not, there is someone out there who has already thought of your idea – or something close to it. It’s relatively easy to start an online
business so the competition is fierce. More.
In this chapter, we recommend different e-business tools and e-marketing software solutions to monitor your competitors' online activity and gain
the competitive edge in the cluttered Internet marketplace.
AUTOMATING YOUR WEBSITE
The question we get the most is: How do I begin creating my Website? Many people who don’t have a site are starting to realize that because of
the low-cost of creating and maintaining a site, they should have one.
And, in many cases, people that already have a site, realize that they need to redesign it to make it more effective. Or, they want to re-do their
site so that they have more control over their content instead of having to pay for someone else to make every little change.
In this chapter, we recommend different e-business tools and e-marketing software solutions to automate your online business, including website
design, domain hosting, developing site content, shopping cart solutions, email autoresponders, digital salespeople, and landing
page optimization.
REACHING OUT TO YOUR PROSPECTS
Okay, so you’ve figured out your business model(s), explored the competition, determined your marketing strategy, automated your site, and now,
you’re ready to make money. Again, it’s all about driving traffic to your site.
How do you attract quality traffic quickly, cheaply, and easily? Well, hang on, and we’ll review the top tactics you need to employ in order to get
visitors that will convert to cash.
In this chapter, we recommend different e-business tools and e-marketing software solutions to automate your online business, including online
public relations, email newsletter, pay-per-click advertising, and offline promotion solutions to drive incremental traffic to your website.
RECOMMENDED ONLINE MARKETING SOLUTIONS
Web marketers, Paul Borgese and Matthew Capala, have developed – and are constantly updating – what has come to be known as the
Consumer Reports of Online Marketing Tools. These easy-to-use and feature-rich tools will enable your e-business to compete with your
multinational corporate rivals and to fight and win in today’s ruthless ROI-driven Internet marketing battlefield. More.
GLOSSARY OF E-BUSINESS AND E-MARKETING TERMINOLOGY
In this chapter we explain the key terms used in the E-Marketing In-a-Box book, including detailed explanation of terms such as cost-per-click,
click-through-rate, conversion rate, pay-per-click, meta tags, HTML, SEO, search engine algorithms, among others. More.
BONUS CHAPTER: CHOOSING A CORPORATE STRUCTURE FOR YOUR E-BUSINESS
Too many small businesses – and especially, online businesses - begin operations without first thinking through their corporate structure. We’ve
seen it all too many times. You have wild success in business, only to be sued by someone that blindsides you because you didn’t take the time to
fill out the simple paperwork and spend the little bit of money necessary to ensure that you limit your liability.
This is especially important if you want to do business online where many competitors can be unscrupulous and new laws such as CAN-SPAM
(Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003), which was designed to limit email spamming) are popping up
continuously in order to regulate the Wild West of the Web. So we’ll spend a little bit of time on this subject since it’s so important. More.
So you want to start an online business? Well, it can be very exciting – and often....
overwhelming.
E-Marketing-In-A-Box was designed to ease your pain, eliminate your doubts, and maximize your odds
of success when building and operating your online business. It’s a combination of a detailed checklist
and step-by-step guide along with product and service suggestions that will help you avoid the pitfalls
and leverage the tools that will speed you to online success. More.
FOLLOWING A VIABLE E-BUSINESS MODEL
In our opinion, the main reason for the Internet crash in the year 2000 was that most online businesses didn’t think through their business model.
They didn’t know what business they were actually in. Simply put, they didn’t know how they were going to make money through their Web sites in
the long run. Savvy marketers knew how to attract visitors – also known as “traffic” or “eyeballs” – but they didn’t know how to monetize those
visitors to their Web sites – that is, maximize the money they made per visitor.
They simply equated eyeballs with dollars. And investors measured success in a similar fashion. The more traffic your site attracted, the more it
was worth – or so the theory went for a while. (Interestingly, we see the same thing happening again, but admittedly on a smaller scale, since
savvy investors who survived the first Internet wave aren’t going to be burned a second time.) More.
In this chapter, we recommend different e-business tools and e-marketing software solutions to set up the following e-business models to
monetize your website: brochure model, subscription model, advertising model, e-commerce model, and affiliate model.
CHECKING OUT YOUR COMPETITION
Before you get started on your own site, you should check out your competition, if only to find out what you’re up against. Too many people
approach us with what they think is a brilliant idea that they think no one else has thought of. We don’t mean to be discouraging, but more likely
than not, there is someone out there who has already thought of your idea – or something close to it. It’s relatively easy to start an online
business so the competition is fierce. More.
In this chapter, we recommend different e-business tools and e-marketing software solutions to monitor your competitors' online activity and gain
the competitive edge in the cluttered Internet marketplace.
AUTOMATING YOUR WEBSITE
The question we get the most is: How do I begin creating my Website? Many people who don’t have a site are starting to realize that because of
the low-cost of creating and maintaining a site, they should have one.
And, in many cases, people that already have a site, realize that they need to redesign it to make it more effective. Or, they want to re-do their
site so that they have more control over their content instead of having to pay for someone else to make every little change.
In this chapter, we recommend different e-business tools and e-marketing software solutions to automate your online business, including website
design, domain hosting, developing site content, shopping cart solutions, email autoresponders, digital salespeople, and landing
page optimization.
REACHING OUT TO YOUR PROSPECTS
Okay, so you’ve figured out your business model(s), explored the competition, determined your marketing strategy, automated your site, and now,
you’re ready to make money. Again, it’s all about driving traffic to your site.
How do you attract quality traffic quickly, cheaply, and easily? Well, hang on, and we’ll review the top tactics you need to employ in order to get
visitors that will convert to cash.
In this chapter, we recommend different e-business tools and e-marketing software solutions to automate your online business, including online
public relations, email newsletter, pay-per-click advertising, and offline promotion solutions to drive incremental traffic to your website.
RECOMMENDED ONLINE MARKETING SOLUTIONS
Web marketers, Paul Borgese and Matthew Capala, have developed – and are constantly updating – what has come to be known as the
Consumer Reports of Online Marketing Tools. These easy-to-use and feature-rich tools will enable your e-business to compete with your
multinational corporate rivals and to fight and win in today’s ruthless ROI-driven Internet marketing battlefield. More.
GLOSSARY OF E-BUSINESS AND E-MARKETING TERMINOLOGY
In this chapter we explain the key terms used in the E-Marketing In-a-Box book, including detailed explanation of terms such as cost-per-click,
click-through-rate, conversion rate, pay-per-click, meta tags, HTML, SEO, search engine algorithms, among others. More.
BONUS CHAPTER: CHOOSING A CORPORATE STRUCTURE FOR YOUR E-BUSINESS
Too many small businesses – and especially, online businesses - begin operations without first thinking through their corporate structure. We’ve
seen it all too many times. You have wild success in business, only to be sued by someone that blindsides you because you didn’t take the time to
fill out the simple paperwork and spend the little bit of money necessary to ensure that you limit your liability.
This is especially important if you want to do business online where many competitors can be unscrupulous and new laws such as CAN-SPAM
(Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003), which was designed to limit email spamming) are popping up
continuously in order to regulate the Wild West of the Web. So we’ll spend a little bit of time on this subject since it’s so important. More.
.
.
.
The Book: E-Marketing In-A-Box
Learn How to Attract, Retain and Monetize Your Website Customers
Learn How to Attract, Retain and Monetize Your Website Customers
CHAPTER 1: INTRODUCTION
CHAPTER 2: FOLLOWING A VIABLE E-BUSINESS MODEL
CHAPTER 3: CHECKING OUT YOUR COMPETITION
CHAPTER 4: AUTOMATING YOUR WEBSITE
CHAPTER 5: REACHING OUT TO YOUR PROSPECTS
CHAPTER 6: RECOMMENDED ONLINE MARKETING SOLUTIONS
CHAPTER 7: GLOSSARY OF E-MARKETING TERMS
BONUS CHAPTER: CHOOSING A CORPORATE STRUCTURE FOR YOUR E-BUSINESS
CHAPTER 2: FOLLOWING A VIABLE E-BUSINESS MODEL
CHAPTER 3: CHECKING OUT YOUR COMPETITION
CHAPTER 4: AUTOMATING YOUR WEBSITE
CHAPTER 5: REACHING OUT TO YOUR PROSPECTS
CHAPTER 6: RECOMMENDED ONLINE MARKETING SOLUTIONS
CHAPTER 7: GLOSSARY OF E-MARKETING TERMS
BONUS CHAPTER: CHOOSING A CORPORATE STRUCTURE FOR YOUR E-BUSINESS
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