| eMarketing In-a-Box: How to Attract, Retain and Monetize Your Website Customers Copyright 2007 All Rights Reserved emarketinginabox.com All Rights Reserved paul@emarketinginabox.com I matthew@emarketinginabox.com |
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OUR RECOMMENDED ONLINE BUSINESS SOLUTIONS
There are several legal issues you should look into when beginning a new business. Make sure you review yourlegal needs, including; trademarks, patents, copyrights, doing-business-as (DBA)/business names, and even
personal legal issues that may impact your business, such as: divorce situations, wills, prenuptial agreements,
power of attorney, and wills. Check out our recommended Online Legal Resource by Clicking Here.
One of the most common questions we get is: Should I set my company up as an LLC (Limited Liability Company) or a regular corporation or just start as a sole proprietorship? We typically recommend that you take
the time and invest money to set up an LLC so that you can protect your personal assets. Find out more from our
Online Business Incorporation Service.
When running a business, you need to keep your records straight. First-time entrepreneurs, who most often try to handle their own bookkeeping, should use off-the-shelf Accounting Software Solution, which will make your life
much easier and will help you get organized right from the start.
People don’t plan to fail, they fail to plan. Almost all successful entrepreneurs, regardless of the type of business they’re in, start off with drafting a comprehensive business plan. Of course, you can do it on the back of a napkin
like so many famous entrepreneurs claim to have done. But we’ll bet you that the far majority of those “plans” end
up with all of the other paper napkins – in the trash where they belong. With that said, we recommend you spend
some time on planning before you start anything else, and the best way to keep your thoughts organized is to use
Business Plan Software.
A blog (also known as a Web log) is just a fancy name for an online journal, which is usually used by someone who is writing successive entries on a particular subject. Nowadays, however, many people use a blog to put up
simple yet effective Web sites.
This solution is right for you if you are looking for an all-in-one site-building, site-hosting, and site-marketing tool. This solution enables anyone with a small business to build – but more importantly, market - a professional,
popular, and profitable business.
If you are building a Web site from scratch, you need to choose and buy a www Web address [also known as a domain name or URL (uniform resource locator)].
If you are selling any kind of product online, you need to be able to accept credit cards. Therefore, you need to set yourself up as a credit card merchant.
With Pay-Per-Click Advertising – or Search Engine Marketing (SEM) – as it is sometimes known, you “buy” keywords that people might search on in order to get them to click on your ads and visit your site. Here are some
of the most popular Pay-Per-Click Advertising Networks that we recommend you use.
To make your site look more professional, you might want to use a Design Template Solution to overlay a cool looking template with Flash designs or other special effects. (Flash is a program that enables you to create
animation on your Web site.) Check out our recommended Design Template Solution by Clicking Here.
You want to make sure that you have a good professional logo. Check out the Logo Creator Solution or contact us via www.EyeCatcherInteractive.com for a professional logo.
Here, we are talking about the online equivalent of the supermarket cart. The Shopping-Cart Solution you choose should: (1) enable you to conduct secure payment processing in any currency; (2) work with any additional
software; (3) enable you to run multiple sites from one account; (4) help you monitor all your marketing efforts so
you can determine where to invest money in promotion; and it should have many more features so that you can
concentrate on marketing your business instead of fulfilling orders. Check out our recommended Shopping-Cart
Solution by Clicking Here.
Autoresponders are absolutely necessary to automate your site’s functionality so that you can concentrate on marketing rather than fulfilling orders and requests for information from those who visit your site. An
autoresponder is an email solution that automatically sends a reply to an email message. Autoresponders are
used to send back boilerplate information on a topic or an electronic document, such as an ebook or ebrochure,
without having the person requesting the information or product do anything more than email a particular
address. Check out our recommended Autoresponder Solution by Clicking Here.
One of the coolest – and most effective - new trends we’re seeing in the marketplace is the use of Digital Salespeople on Web sites. Digital Salespeople are animated speaking characters, which can be easily added to
your Web site to pitch your products. They are eye-catching and have proven to be very effective in converting
leads into customers. Check out our recommended Digital Salesperson Solution by Clicking Here.
Your landing page is the first page visitors see when they go to your site. Your landing page can be your home page or another page that gets people closer to buying or contacting you. Landing page optimization is the
practice of preparing your site to receive and convert your prospects most effectively. You should definitely look
into investing in a Landing Page Optimization Solution. Such tools perform a variety of essential activities range
from helping you design an effective landing page; writing powerful copy; creating effective thank-you pages;
testing appropriately; and modifying your landing pages based on the feedback from your testing. If you don’t
have a good landing page, you’re probably wasting all of your marketing dollars.
If you had a choice between getting a full-page story written about your products/services or paying for a full-page advertisement for your products/services in a publication, which would you choose? Any marketer will tell you to
go with the story that someone else writes (or seems to write) about your company because it’s more credible in
the eyes of prospects than if you buy an ad, which is seen as blatant self-promotion. Just as with marketing in the
offline world, you should spend a significant amount of time on public relations, no matter what your product is.
In addition to using an Online Public Relations Solution, you will also want to blast out press releases directly to media contacts (publications, radio stations, TV stations). The best way to do this is to invest in an Electronic Fax
Solution, which allows you to email press releases quickly and easily.
You might want to use the tactic of email marketing to keep in constant contact with your prospects and customers. As any good marketer knows, repetition is the key to maximizing sales. We’re not just saying you
should send out sales pitches all the time, but rather send out email newsletters with good helpful advice to your
prospects that helps you build credibility among your prospects.
Think of keywords as the bait that will lure prospective customers to your Web site. The keywords that you want to bid on are appetizers that you are hoping will whet the appetites of the right kinds of visitors – either visitors who
are ready to buy now – or browsers that you can quickly convert to customers.
Once you have your logo, which includes your Web address and email address so that people can easily contact you, plaster it everywhere. Put your logo and Web address on coffee mugs, pens, bumperstickers, T-shirts,
whatever you can think of. Check out our recommended Promotional Items Provider Solution by Clicking Here.
Even though you are starting an online business, don’t forget to create eye-catching business cards, letterhead, postcards, and other print pieces to drive people to your Web site.
EMarketing-In-A-Box is a good start, but we also recommend that you dive into other books and publications so that you are constantly and never-endingly improving your business skills so that you can make more money
faster and easier. Check out our recommended Books and Other Publications.
( Back to the Top )
OUR RECOMMENDED ONLINE BUSINESS SOLUTIONS
 | Online Legal Resource ( Click Here ) |
There are several legal issues you should look into when beginning a new business. Make sure you review your
personal legal issues that may impact your business, such as: divorce situations, wills, prenuptial agreements,
power of attorney, and wills. Check out our recommended Online Legal Resource by Clicking Here.
| Online Business Incorporation Service ( Coming Soon ) |
One of the most common questions we get is: Should I set my company up as an LLC (Limited Liability
the time and invest money to set up an LLC so that you can protect your personal assets. Find out more from our
Online Business Incorporation Service.
| Accounting Software Solution ( ) |
When running a business, you need to keep your records straight. First-time entrepreneurs, who most often try to
much easier and will help you get organized right from the start.
| Business Plan Software ( ) |
People don’t plan to fail, they fail to plan. Almost all successful entrepreneurs, regardless of the type of business
like so many famous entrepreneurs claim to have done. But we’ll bet you that the far majority of those “plans” end
up with all of the other paper napkins – in the trash where they belong. With that said, we recommend you spend
some time on planning before you start anything else, and the best way to keep your thoughts organized is to use
Business Plan Software.
| Blog Solution ( ) |
A blog (also known as a Web log) is just a fancy name for an online journal, which is usually used by someone
simple yet effective Web sites.
| Web Site Development Solution ( Coming Soon ) |
This solution is right for you if you are looking for an all-in-one site-building, site-hosting, and site-marketing tool.
popular, and profitable business.
| Domain Provider Solution ( Coming Soon ) |
If you are building a Web site from scratch, you need to choose and buy a www Web address [also known as a
| Merchant Account Solution ( ) |
If you are selling any kind of product online, you need to be able to accept credit cards. Therefore, you need to set
| Pay-Per-Click Advertising Networks ( Coming Soon ) |
With Pay-Per-Click Advertising – or Search Engine Marketing (SEM) – as it is sometimes known, you “buy”
of the most popular Pay-Per-Click Advertising Networks that we recommend you use.
| Design Template Solution ( Click Here ) |
To make your site look more professional, you might want to use a Design Template Solution to overlay a cool
animation on your Web site.) Check out our recommended Design Template Solution by Clicking Here.
| Logo Creator Solution ( ) |
You want to make sure that you have a good professional logo. Check out the Logo Creator Solution or contact
| Shopping-Cart Solution ( Click Here ) |
Here, we are talking about the online equivalent of the supermarket cart. The Shopping-Cart Solution you choose
software; (3) enable you to run multiple sites from one account; (4) help you monitor all your marketing efforts so
you can determine where to invest money in promotion; and it should have many more features so that you can
concentrate on marketing your business instead of fulfilling orders. Check out our recommended Shopping-Cart
Solution by Clicking Here.
| Autoresponder Solution ( Click Here ) |
Autoresponders are absolutely necessary to automate your site’s functionality so that you can concentrate on
autoresponder is an email solution that automatically sends a reply to an email message. Autoresponders are
used to send back boilerplate information on a topic or an electronic document, such as an ebook or ebrochure,
without having the person requesting the information or product do anything more than email a particular
address. Check out our recommended Autoresponder Solution by Clicking Here.
| Digital Salesperson Solution ( Click Here ) |
One of the coolest – and most effective - new trends we’re seeing in the marketplace is the use of Digital
your Web site to pitch your products. They are eye-catching and have proven to be very effective in converting
leads into customers. Check out our recommended Digital Salesperson Solution by Clicking Here.
| Landing Page Optimization Solution ( Coming Soon ) |
Your landing page is the first page visitors see when they go to your site. Your landing page can be your home
practice of preparing your site to receive and convert your prospects most effectively. You should definitely look
into investing in a Landing Page Optimization Solution. Such tools perform a variety of essential activities range
from helping you design an effective landing page; writing powerful copy; creating effective thank-you pages;
testing appropriately; and modifying your landing pages based on the feedback from your testing. If you don’t
have a good landing page, you’re probably wasting all of your marketing dollars.
| Online Public Relations Solution ( Coming Soon ) |
If you had a choice between getting a full-page story written about your products/services or paying for a full-page
go with the story that someone else writes (or seems to write) about your company because it’s more credible in
the eyes of prospects than if you buy an ad, which is seen as blatant self-promotion. Just as with marketing in the
offline world, you should spend a significant amount of time on public relations, no matter what your product is.
| Electronic Fax Solution ( Coming Soon ) |
In addition to using an Online Public Relations Solution, you will also want to blast out press releases directly to
Solution, which allows you to email press releases quickly and easily.
| Email Newsletter Solution ( ) |
You might want to use the tactic of email marketing to keep in constant contact with your prospects and
should send out sales pitches all the time, but rather send out email newsletters with good helpful advice to your
prospects that helps you build credibility among your prospects.
| Keyword Selection Tool ( ) |
Think of keywords as the bait that will lure prospective customers to your Web site. The keywords that you want to
are ready to buy now – or browsers that you can quickly convert to customers.
| Promotional Items Provider ( Click Here ) |
Once you have your logo, which includes your Web address and email address so that people can easily contact
whatever you can think of. Check out our recommended Promotional Items Provider Solution by Clicking Here.
| Print Provider ( ) |
Even though you are starting an online business, don’t forget to create eye-catching business cards, letterhead,
| Books and Other Publications ( Coming Soon ) |
EMarketing-In-A-Box is a good start, but we also recommend that you dive into other books and publications so
faster and easier. Check out our recommended Books and Other Publications.
( Back to the Top )
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