| eMarketing In-a-Box: How to Attract, Retain and Monetize Your Website Customers Copyright 2007 All Rights Reserved emarketinginabox.com All Rights Reserved paul@emarketinginabox.com I matthew@emarketinginabox.com |
Our Marketing Philosophy
Here are the three things we know unequivocally about marketing…
And it’s pretty much the only three things we know because we’ll be the first to admit that we are
on a constant and never-ending learning curve, forever scrambling not to slip down on it and end
up on the flat of our butts.
Performance-based tactics and online tools are changing so rapidly that we have to devote hours
every day dedicated solely to keeping up with the flood of information so that they can arm us
with the right weapons to finish any given battle as quickly as possible.
But we digress…
Here are the three things you need to succeed in marketing today.
You need:
1) Warriors – and if you don’t have your own in-house ones – we suggest you stop reading this
right now and go get some. All organizations – for-profit, not-for-profit and even government
organizations – must be marketing savvy today. And that means you have to have people on staff
that know how to get the word out there, pull in donations if you are a not-for-profit or win you
funding if you are a governmental organization.
2) Weapons – as we said above, you need to be constantly testing and replacing old marketing
tactics that don’t keep you competitive with your enemies;
3) Something To Fight For – which includes the will to pull the trigger - you need a purpose, a
mission – and we’re not talking about those one-paragraphers that some outside person comes in
to help you craft.
If you own a business or are a top marketer in a business, and you don’t have marketing passion
- if you don’t have it in you and you can’t articulate why everyone has to buy your product – you
might want to stop here, get your resume together, and go straight to www.Monster.com.
Note: You might have realized if you’ve made it down to this point that we’re a little harsh. If our
pointed attitude is not for you, you’re not our target audience. Thanks for your time.
But as Hamlet says, we are only being cruel to be kind.
Moving On…
And again, sorry if we offend you with our harsh language and plain-speaking positioning, but
understand what you are competing with.
In today’s cluttered advertising world, marketers are desperate for attention. If you haven’t noticed
this, you haven’t been paying attention.
They will:
- slap a brand on a kid’s forehead to get press;
- hijack your computer with pop-ups to drill their message into your mind; or
- trap you by slipping their logo on to the gum-catcher in the urinal where you’re a captive
audience.
So because we have to suit you up to fight your ruthless competitors, we don’t have time to mess
around with touchy-feely, unproven strategies that fall under the category of Wimp Marketing.
But if that’s what you’re looking for – cool marketing that will win you advertising awards, but not
battle-tested to do three things and three things only:
- attract;
- retain, and;
- monetize customers,
then, we can recommend many other marketing consulting firms that will provide you with as
many yes-men as you want to pay for.
That being said, here’s what we believe in, and why we think we’re pretty damn good.
But just confident, not cocky because we know that we, like you, can be dinosaur bones in the
blink of an eye.
So instead of us giving you a fish, we suggest we teach you how to fish so you can feed yourself.
To learn more about how to fish in the clutter e-economy, where your competitors are just a click
away, download our free e-Book about Internet marketing best practices. Click here to get our
Free e-Book.
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